Carmel Valley Chamber of Commerce
(831) 659-4000

2014 Carmel Valley Board of Directors

Meet your Board 


Christina Gray, Bernardus Winery - President

Christina, a graduate of Oregon State University, moved here from Oregon in 2003 with her husband Eric Gray. Although her husband’s job brought her to the peninsula (he is one of the assistant golf professionals at Pebble Beach) she found herself diving head first into the hospitality industry that drives this area’s economy. For the past 8 years, Christina has been an integral part of the Bernardus Winery team. She has implemented and continues to manage the Bernardus Wine Club, and coordinate all member events. In addition, she heads up all email marketing and social media campaigns for the winery. From 2007-2009 she volunteered as the Community Captain for the Monterey Bay Chapter of Team of Training. She looks forward to helping the CVCC with the promotion of this gorgeous place we all live in.


Tina Adams, Sotheby's International Realty -  Past President                                

A Carmel Valley resident since 1989, Tina grew up in Newport Beach, CA and graduated from UC Irvine. She worked in several marketing and sales roles in the magazine publishing industry in Southern California.  In 1993, she was the co-founder with Tom of Adams Media Research, a research and consulting firm in the entertainment media industry, which was recently sold. Tina was a very active member of the local schools' parent organizations as her three children - Holly, Will and Kate - advanced through Tularcitos, Carmel Middle, Carmel High and Santa Catalina. In 2005, she obtained her realtor's license and is affiliated with Sotheby's. She was Hospitality Chair for the Women’s Council of Realtors from 2006-2010.


Nick Elliott, Holman Ranch - Community Development Director
Nick was born and raised in Philadelphia, Pennsylvania and moved to Monterey County in 2005 with his wife Hunter Lowder. He graduated from Philadelphia's Creative and Performing Arts School and did a summer program at the CIA in NY. Nick has worked in the hospitality industry for 15 years, including management positions with several entertainment companies both here in Monterey County and on the east coast. In 2006, his family purchased and refurbished the historic Holman Ranch where they plan to continue and preserve the rich history of Carmel Valley. Most recently Nick has been working with Paradise Catering, Carmel Valley's most established caterer and long time member of the Chamber as their Director of Operations. Since 2005 Nick has held a seat on MCCVB's membership committee and represented the committee on their board in 2006. Nick also volunteers for MCHA, MCCVB, the Junior League of Monterey County and the SPCA when he is not spending time with his wife and son Max.

Tracy Lucido, CPA - Finance Director
Tracy was raised in Carmel and has been a CPA since 1992. She has extensive professional experience working in both public accounting and financial services. She obtained her CPA license through working in public accounting, primarily supervising audits in San Francisco. In addition to public accounting, Tracy spent a number of years working in financial services where she was responsible for financial planning and business development. More recently, Tracy has been involved in business valuations of small companies for a variety of purposes including estate and gift tax planning, divorce, business sale, family transfers, built in gains tax and partnership buyouts. Tracy also spends a significant portion of the year in tax practice focusing primarily on individual and business clients.


Johanna Koch, SCRAMP Mazda Raceway Laguna Seca, Marketing Director

A Monterey Peninsula resident since 1996, Johanna has worked in the hospitality industry for nearly two decades and currently serves as the Public Relations Manager at Mazda Raceway Laguna Seca/Sports Car Racing Association of the Monterey Peninsula (SCRAMP), a not-for-profit 501C(4) corporation. Each race season, SCRAMP donates its net proceeds to the volunteer groups that help put on the races.

Prior to joining Mazda Raceway, Johanna served as Director of Sales and Marketing at Ventana Inn & Spa in Big Sur, Marketing Director for the San Luis Obispo County Visitors & Convention Bureau; Marketing Communications Manager for Sea Island Resorts in Sea Island, Ga. and Senior Account Executive for Hunter Public Relations-Special Events in Pebble Beach.

Johanna grew up in Northern California and attended college at Cal Poly, San Luis Obispo. She has been a member of the Junior League of Monterey County since 1997, serving as the organization’s President in 2010-11.

Jennifer Smith, Carmel Valley Branch Library - Membership Development Director
Jennifer has managed the Carmel Valley Branch Library since 2007. She is a life-long Californian, born and raised in Los Altos and Cupertino. She moved to Monterey in 2001 and now lives in Marina with her husband. She has over 15 years experience in libraries and archives, with a special focus on developing public programs.

Her first experience of Carmel Valley was in 2002 when she drove the Reading Safari bookmobile, taking early literacy services to children throughout the County, including Cachagua. Jennifer has a B.A. in International Development from UC Berkeley and a Masters Degree in Library and Information Science from San Jose State University. She has been an an Adult Services Librarian at the Stockton-San Joaquin County Library, Youth Services Coordinator at the Monterey County Free Libraries, and Read to Me Project Leader and Outreach Librarian at Santa Cruz Public Libraries. Before working in public libraries, she served for two and half years as Curator and Research Assistant at the Martha Heasley Cox Center for Steinbeck Studies at San Jose State University. In 1990, Jennifer taught English and travelled in Spain for a year, practicing her Spanish skills. She loves to converse in Spanish. She has been an avid Internet user since 1991, before the creation of the Web, and she enjoys working and helping library patrons with technology.

Jennifer believes that libraries can be a partner in creating and maintaining vibrant and healthy communities. She is active in many library and community organizations.


Sygale Lomas, Monterey County Herald - Co-Events Director and Vice President


Dr. Bettye Saxon, AT & T - Co-Events Director


Dana Demmina, Gardeners Ranch


Max Schroeder, Quail Lodge & Golf Club - Co-Marketing Director


Managing Director
Elizabeth Vitarisi Suro

Carmel Valley Chamber of Commerce
PO Box 288
Carmel Valley, CA 93924
Tel: (831) 659-4000

The mission of the Carmel Valley Chamber of commerce is to promote and support the economic well being of its members, and to provide maximum business networking opportunities. Our association of businesses was created to build a strong local economy by advocating a sound government and maintaining an informed membership and community.


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