TOPIC: The Evolution of Social Media: How Can Businesses Leverage the Changing Landscape of Tweets, Snaps and Posts
Elijah Woolery teaches Product Design, manufacturing and marketing at Stanford University. The class he teaches, Implementation, is the 2-quarter capstone class for graduating seniors in the undergraduate Product Design program. In the course of the class, students research user needs, come up with product ideas, prototype and test them, and bring a product to market by the end of the year. Some students carry on with their projects and create companies after graduation; notable examples include social media startup Snapchat, which Evan Spiegel came up with during an adjacent class in the Product Design program.
Every year Eli gives a lecture on Social Media to the class; while many of the students are experts on their platform of choice (typically Snapchat or Instagram), very few understand how to leverage their social media skills to grow an audience for their business.
Eli will be giving an updated version of his lecture to the Carmel Valley Chamber; it will include a brief overview of the social media landscape, how it is evolving, and how small businesses and enterprises can leverage these changes to grow their own audience and customer base.